How to make your website stand out in a crowd

09/10/2013 | Content Marketing Institute

To create website content that will both lift your site in search rankings and set it apart from competitors, begin by developing concrete goals for what the site should achieve, writes Skip Besthoff. Research competitors' websites to get a picture of which keywords are underutilized in your field and tweak your content to fill that gap. Once your site is up, continually identify your highest-performing content and make adjustments based on what works, Besthoff adds.

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