How is the rise of mobile commerce reshaping retail?

09/10/2013 | iMedia Connection

Mobile commerce could account for as much as $25 billion in U.S. retail spending this year, according to comScore, as more consumers see the appeal of being able to shop anywhere, anytime and merchants find ample digital opportunities to encourage impulse buys. The rise is also driving changes at the store level, as retailers strive to become omnichannel.

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