Make sure sales and marketing are working together

09/10/2013 | Duct Tape Marketing

A unified approach to inbound marketing and sales can put the customer first and help your organization to generate more business, John Jantsch writes. To put this strategy into action, Jantsch advises including sales personnel in your marketing meetings and encouraging marketing professionals to ride along on sales calls. "The first step in getting sales and marketing on the same page is to inject a bit of empathy," he writes.

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