Maple Leafs pick Canadian Tire as new official sponsor

Canadian Tire has become the new official sponsor of Maple Leaf Sports & Entertainment, the owner of sports teams including the Toronto Maple Leafs and the Toronto Raptors. The 10-year deal will give the hometown retailer a chance to raise the profile of its brand in sports arenas and other venues as it works to compete with Target and other retail newcomers to the country. “This has a lot to do with the fact that it’s a Canadian company," said MLSE CEO Tim Leiweke.

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