Mintel: U.K. market for after-school snacks largely untapped

09/10/2013 | BakeryAndSnacks.com (France)

U.K. snack-makers should take advantage of an untapped market for after-school snacks, says Amy Price, a senior food and drink analyst at Mintel. Research by the company shows that 86% of 7- to 15-year-olds snack at least once a day, with more than half snacking several times a day. Popular snacks include fresh fruit, salty items and chocolate. "You're not allowed to target kids, but you have to meet their needs; use of colorful, fun and easy packaging appeals," Price said.

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