Phoenix develops dashboard for campaigns using traditional tactics

09/10/2013 | Adweek

Phoenix Marketing International's Research Reborn platform brings Big Data typically derived from digital campaigns to traditional marketing tactics. "We are providing similar data to target TV advertising, to target print advertising or to revise copy in real time to maximize an offering. We also do Internet. But digital and [traditional] are very much integrated at this point," Phoenix CEO Allen DeCotiis said.

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