Samsung sees ad opportunity in iPhone news coverage

09/10/2013 | Advertising Age (tiered subscription model)

Samsung capitalized on the tech world’s enthusiasm around Apple's latest iPhone event by plastering ads across major websites' coverage, including The New York Times, The Verge and Business Insider. Samsung went one step further on BI's The Hive by sponsoring its news widget so the "Apple iPhone Event Live Blog" headline appeared as if it was displayed on Samsung's Galaxy S4 smartphone. LG and T-Mobile used similar tactics on Ars Technica and CNET, respectively.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA