Samsung capitalized on the tech world’s enthusiasm around Apple's latest iPhone event by plastering ads across major websites' coverage, including The New York Times, The Verge and Business Insider. Samsung went one step further on BI's The Hive by sponsoring its news widget so the "Apple iPhone Event Live Blog" headline appeared as if it was displayed on Samsung's Galaxy S4 smartphone. LG and T-Mobile used similar tactics on Ars Technica and CNET, respectively.
Samsung sees ad opportunity in iPhone news coverage
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA