Viacom picks Brightcove for "TV Everywhere" apps

09/10/2013 | Multichannel News

Viacom is expanding its "TV Everywhere" strategy through a new partnership with Brightcove, whose Video Cloud service will be used to create native apps for iOS and Android devices as well as Xbox game consoles. The companies will develop apps for properties including MTV, Comedy Central and Nickelodeon, providing video with closed-captioning support, audience measurement tools, ads and subscription authentication.

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