Social networks new focus of marketing campaigns

09/11/2006 | Bloomberg Businessweek

JP Morgan Chase, Burger King, Apple and Wendy's are among the marketers focusing campaigns around social networking sites like Facebook and MySpace, as a means to reach younger consumers. "We've been very active in marketing to a younger consumer and we know we need to be relevant to their life," said Kathy Witsil, director of Chase brands.

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