Vanguard eyes advisers with ETFs

09/11/2006 | MarketWatch

Vanguard's new foray into exchange-traded funds represent a shift in the company's marketing focus from investors and retirement plans to brokers and advisers, according to MarketWatch. Vanguard hopes to mimic the success of Barclays Global Investors and State Street Global Advisors, which successfully used ETFs to break into the financial-adviser market.

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