It might not be easy, but Grey wants shops to go green

09/11/2007 | Advertising Age (tiered subscription model)

WPP Group's Grey, under the initiative of new president Steve Hardwick, is encouraging sibling shops and other top Madison Avenue agencies to go green. Grey staffers on Monday personally delivered "Green It Forward" invitations in boxes of wheatgrass. The agency also has created an industry blog to share green ideas in advance of this year's Advertising Week, which has a green theme.

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