Marketers can target users based on keywords, landing pages

09/11/2007 | ClickZ

In a new development, 24/7 Real Media can launch dynamic display ads triggered by a user's keyword searches on engines such as Google, Yahoo! and MSN and follow up visits to so-called landing pages. Search retargeting is more focused than ad retargeting because it's based on visits to specific sites instead of views of an advertiser's Web site.

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