Chevy brand poised for relaunch

09/11/2008 | Advertising Age (tiered subscription model)

Dennis Lim, the new creative director for Chevrolet at Interpublic Group's Campbell-Ewald, in Warren, Mich., intends to collaborate closely with General Motors' flagship brand to develop a cohesive image for its models. One possible change is the tagline "American Revolution," which will be put on hold while Lim and his team assess the state of the brand and its relationship to consumers, according to this article.

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