Frito-Lay kicks off tailgate contest

09/11/2008 | Brandweek

Frito-Lay's Beat My Tailgate contest invites participants to submit photos and descriptions of their pregame rituals on the brand's parent company Web site, Tostitos.com. The winner and seven friends will get a VIP tailgating experience at the Tostitos Fiesta Bowl Jan. 5 in Glendale, Ariz.

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