Fact vs. fiction in Facebook marketing

09/11/2011 | MarketingProfs

In the crowded world of social media marketing advice, it can be hard for small-business owners to separate fact from fiction. For example, while you might think an expensive prize is enough to get people involved in your Facebook contest, but the truth is that consumers know they probably won't win. The key is to make sure such prizes fall in line with your brand's image, this article notes.

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