Brands engage shoppers with mobile push notifications

09/11/2012 | Adweek

Opt-in text alerts, known as push notifications, are gaining traction with brands seeking connections through mobile applications. The notifications can be triggered by contextual factors such as location. "The big difference between traditional text alerts and push notification is that [the latter] is a more seamless way to connect consumers to the content," said Brandon Lucas of BET, which used the notifications during the BET Awards in July.

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