Why Apple is the king of blogger outreach

09/11/2012 | SmartBrief/SmartBlog on Social Media

Apple excels at generating buzz from bloggers and others ahead of its product launches because it starts the communications cycle early; communicates the value of its products in simple, personal ways that are easy to relate to; and sweats the details when it comes time to actually unveil the product, Murray Newlands writes. Even small companies with limited budgets can emulate this strategy if they're willing to plan ahead and build blogger relationships ahead of time.

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