3 thoughts for improving CRM

09/11/2013 | HeinzMarketing.com

Customer relationship management can benefit from adding data science and dedicated time to related marketing in order to provide "visibility to the results of what is actually happening in your marketing campaigns," said Bonnie Crater, CEO of Full Circle CRM. Companies should always keep their data in mind when they change tactics, but initial efforts should stick to five metrics to track and measure, she said.

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