Adobe makes its retargeting platform easier, IT-free

09/11/2013 | Forbes

Adobe has made its Target platform for retargeted advertising easier for marketers to use and is charging a flat fee to encourage experimentation, writes Robert Hof. Lenovo is among the brands that have experimented on the retargeted Web page itself, changing an ad's format, position and deal to reap a 17% higher conversion rate. Adobe says the new system, among other benefits, should make marketers less dependent upon an optimization team that includes IT.

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