Ancestry.com tests subscription strategy

09/11/2013 | Mobile Marketer

The simplicity offered consumers by Google Play for subscription services on mobile was not worth the 30% cut that Google takes, according to a study by Ancestry.com. The company found that while Google Play led to more subscriptions, the extra revenue from that by comparison with the revenue from fewer, more laboriously completed orders on Ancestry's own site did not compensate for Google's cut.

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