Convenience and value still key to U.S. snack consumers

09/11/2013 |

U.S. consumers are now eating three snacks a day, up from 2.1 from 2009. However, consumers are still spending less, so value and convenience remain key factors for food- and beverage-makers, said Larry Levin, executive general manager for Information Resources. "This year's most powerful beverage launches of 2012 met the bar for convenience while also addressing other key trends. The increased prevalence of on-the-go eating has strengthened consumers' desire for convenient and portable satiation," said IRI Times & Trends Editor Susan Viamari.

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