Fohr Card helps fashion brands find blogger bargains

The Fohr Card emphasizes a new form of fashion marketing by providing a database that matches brands and bloggers who have an outsized influence as measured by interaction, writes Elizabeth Holmes. Brands such as Kate Spade, which invited select bloggers to its show at New York Fashion Week, say the bloggers exhibit an enthusiasm lacking in the professional press. Now that first-generation bloggers are positioning themselves as paid professionals, the hunt is on for newer influencers.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY