Fohr Card helps fashion brands find blogger bargains

The Fohr Card emphasizes a new form of fashion marketing by providing a database that matches brands and bloggers who have an outsized influence as measured by interaction, writes Elizabeth Holmes. Brands such as Kate Spade, which invited select bloggers to its show at New York Fashion Week, say the bloggers exhibit an enthusiasm lacking in the professional press. Now that first-generation bloggers are positioning themselves as paid professionals, the hunt is on for newer influencers.

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