How innovative is Apple's new iPhone?

09/11/2013 | Harvard Business Review online

Apple's newest iPhone models aren't based on the kind of groundbreaking conceptual leap that led to the first-generation iPhone. Instead, write Alan Iny and Luc de Brabandere, these phones are part of the process of incremental innovation that typically follows such a breakthrough. As such, the new iPhone serves as "a vivid reminder of the distinction between paradigm-shifting 'creativity' and the 'innovation' that often follows," they write.

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