Mayo Clinic embraces social media for patient interactions

09/11/2013 | KAAL-TV (Austin, Minn.)

The Mayo Clinic is bolstering its reputation through word-of-mouth marketing on social media, says Lee Aase, director of the clinic's Center for Social Media. The clinic posts to social-networking sites and holds monthly Twitter chats on a variety of topics. "We'll make our Mayo Clinic subject experts available and give them the training on how to use Twitter and then they're able to converse directly with consumers and potential patients online," Aase said.

View Full Article in:

KAAL-TV (Austin, Minn.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA