TurboTax's media-buying account goes to Wieden+Kennedy

09/11/2013 | Advertising Age (tiered subscription model)

TurboTax, the Intuit-owned tax-preparation software, has awarded its media buying and planning duties to Wieden+Kennedy -- a shop known almost exclusively for its creative work. "[T]his move could be a sign that scale is growing less important compared with integration" of all marketing communications, Rupal Parekh writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL