Uniqlo taps image recognition to introduce stores in U.S.

09/11/2013 | MobileCommerceDaily.com

Apparel retailer Uniqlo is opening 10 new U.S.-based stores and is relying on mobile and image recognition to drive foot traffic. Uniqlo's iPhone application allows users to scan the company logo to obtain more information about the brand. "The app gives us the opportunity to speak directly with the consumer so they will be more familiar with the brand and its U.S. presence," said Hiroshi Nagai, chief marketing officer and fast retailing senior vice president at Uniqlo USA.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA