Product placement, now coming to ads

09/12/2005 | USA Today

Recent ads for Mazda Motor Corp., CKE Restaurants' Carl's Jr., Starbucks and Apple's iPod all have one thing in common -- they feature product placement from other marketers. Starbucks in particular is creating ads featuring music that it then sells in its stores.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY