Virgin, Brown-Forman join in wine venture

09/12/2005 | USA Today

Winemakers such as Brown-Forman are working to expand the already burgeoning wine market by making and marketing more "accessible" labels that appeal to younger, hipper drinkers. Virgin Group's Richard Branson teamed with Brown-Forman to introduce Virgin Vines, "an engaging, edgy, vibrant, fun product," Branson says.

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