Monopoly wants to be "Here and Now" with branded tokens

09/12/2006 | NYTimes.com

The latest edition of Hasbro's Monopoly will feature branded tokens for McDonald's French fries, a New Balance running shoe, a Toyota Prius hybrid car, a cup of Starbucks coffee and a Motorola Razr cellphone. WPP Group's Grey Worldwide, New York, will launch the Here and Now edition with a TV, print and outdoor campaign, while online ads will be handled by Omnicom Group's Tribal DDB.

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