Upfront gets a bounce from marketers

09/12/2006 | Advertising Age (tiered subscription model)

The broadcast networks are getting unanticipated revenues from advertisers that are buying in late to fall shows. Network executives speculate that marketers are drawn to the strong programming schedule characterized by new dramas starring name-brand talent, getting additional advertising funds in their budgets or else are wary of having to purchase more expensive advertising time on a scatter basis.

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