Burger King agrees to ad limits for kids

09/12/2007 | Advertising Age (tiered subscription model)

Burger King is the latest quick-service food marketer to limit its ads to children under 12, under the Better Business Bureau's Children's Food and Beverage Advertising Initiative. The company, which also announced the launch of raw apple slices cut to look like fries, will not advertise to kids items with more than 560 calories and more than 30% of their calories from fat.

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