Column: Value of e-mail marketing still untold story

09/12/2007 | MediaPost Communications

E-mail marketing in the U.S. could be worth as much as $3 billion, but its true value in driving traffic -- and sales -- to Web sites has yet to be calculated, according to Bill McCloskey, CEO of Email Data Source, including "How much bottom line profits are being added to companies each year as a direct result of their paying that $3 billion bill for all the sponsorships, distribution, analysts and lead gen they bought."

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