Jones Soda hires first ad agency

09/12/2007 | Advertising Age (tiered subscription model)

Jones Soda has hired Cole & Weber United as its first advertising agency for a $10 million campaign to market its brand to the masses. Seattle-based Jones Soda built its brand on word-of-mouth and, unlike regular soda drinks, uses pure cane sugar instead of high-fructose corn syrup in its ingredients.

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