NBC, networks pulling out nontraditional stops for fall series

09/12/2007 | Advertising Age (tiered subscription model)

NBC is among the networks trying nontraditional promotional campaigns for the fall season aimed at increasing viewership and decreasing the amount of ad-skipping. NBC's co-branded campaign with American Honda Motor Co. features "George" and "Laura" chatting about new shows including "Bionic Woman" and "Chuck" while they drive in the new Honda Accord.

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