According to eMarketer, U.S. local online advertising spending has a long way to go. A mere 2.9% of all local ad spending will go online in 2007, or just $2.9 billion. Through 2011 though, spending for local online advertising will grow at a faster rate than either national advertising or total online advertising. Several factors will accelerate the market's growth in the coming years, including continued audience migration to the Web, development of local online ad networks, and local advertisers realizing that to reach new customers they have to advertise online.
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