Wal-Mart touts better life for less

09/12/2007 | Reuters · Wall Street Journal, The

Wal-Mart is letting go of its long-standing tagline "Always Low Prices" as part of its latest ad push. The retail giant aims to tap both upscale and price-conscious shoppers by promoting high quality brands at affordable prices. TV spots as well as print, online and radio will carry the new tagline "Save Money. Live Better."

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