Super Bowl ads a hot ticket for NBC

Despite a reported 10% cost increase, marketers are lining up to buy advertising time in Super Bowl XLIII, with only around 10 spots remaining. Super Bowl stalwarts PepsiCo and Anheuser-Busch are returning, but General Motors is expected to remain on the bench during the big game, but will air pregame and postgame spots.

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Wall Street Journal (free content), The · Advertising Age (tiered subscription model)

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