How to make rewards programs more rewarding

09/12/2010 |

If you have a customer-loyalty program that offers rewards at various thresholds, research suggests that customers will feel more motivated if the numbers are larger. For instance, collecting 800 points toward a 1,000-point goal feels like more of an accomplishment than earning 80 points toward a 100-point goal -- even if the cost of accruing those points is exactly the same.

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