Boomers are a rich target for savvy marketers

09/12/2011 | MediaPost Communications

Marketers are passing over a huge opportunity if they don't pay specific attention to boomers in their digital campaigns, writes Holly Pavlika, managing director of Big Fuel. A growing body of research shows that boomers are right in there with younger generations when it comes to new media and sometimes lead the way. Some brands recognize this with appeals designed to speak to boomers, notably Harley-Davidson, Dove, NBC Digital and Johnson & Johnson.

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