ESPN's eight-year, $15 billion agreement for "Monday Night Football" will drive pay-TV rates "into the stratosphere," according to American Cable Association President Matt Polka. "Evidently, ESPN is pleased to be known as the worldwide leader of hyper-inflationary price hikes," Polka said. Bernstein Research analyst Craig Moffett also questioned the financial terms, writing that "sports fans are overwhelmingly being subsidized by non-sports fans." ESPN defended the deal, saying ESPN is the biggest driver of business to its affiliates.
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