Can social media spice up a boring brand?

09/12/2011 | SmartBrief/SmartBlog on Social Media

Social media can be a great way to make a brand seem sexier than it really is, writes Maria Peagler. Giving a staid brand the rock-star treatment will grab attention, create buzz and win customers, Peagler writes. "Even if your product isn't as glamorous as rock music, television or the big screen, treat it as such," she writes. "... [Y]ou'll see traffic and sales increase."

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