Chipotle's founder aims to replicate success with Asian concept

09/12/2011 | CNNMoney/Fortune

Chipotle founder and CEO Steve Ells has realized phenomenal success with a good-food-fast burrito concept and a "food with integrity" philosophy; time will tell if he can reap similar rewards from ShopHouse Southeast Asian Kitchen, a new concept slated to open its first store this month. A video with this story takes viewers inside Chipotle's New York test kitchen.

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