There's more to Chipotle than burritos, says founder

09/12/2011 | CNNMoney/Fortune

The Chipotle restaurant chain is growing explosively and raking in huge returns -- and founder Steve Ells says he wants to repeat the trick with an Asian-themed chain. The plan is to reproduce the "slow food, fast" system under which Chipotle uses locally sourced, fresh ingredients. "Chipotle succeeds not because of the burritos," Ells says. "It works because of our system."

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