What not to do when you e-mail your customers

09/12/2011 | Entrepreneur online

An e-mail from cable and Internet provider Comcast that reads like a phishing scam demonstrates some mistakes to avoid when you write to your customers, Carol Tice writes. The e-mail, which promotes Comcast's Constant Guard service, warns customers they might have malicious software on their computers. A more effective strategy would have been to simply offer Comcast's services instead of framing the message as an ominous warning, Tice writes.

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