Burger King franchisee aims to own entire markets

09/12/2012 | Entrepreneur online

Dallas-based Sun Holdings will double to nearly 400 quickservice units this year, including virtually all the Burger Kings in the Orlando-Daytona market and every Arby's in Dallas. The company, run by Guillermo Perales, has also cornered the Popeyes' market in Dallas and acquired 90% of the CiCi's locations in Houston. "When you have the whole market you can do what you think is the right thing. It's only one price, one promotion, one message."

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