In business, there's no replacement for old-fashioned phone call

09/12/2012 | Small Business Trends

Social media is hot right now, but research shows that customers still like calling a real person when they have problems with a company's products or services, writes Nellie Akalp of CorpNet. In addition to resolving issues, phone conversations can help you gain insights into your company's performance. "Talking to customers one-on-one is the best way to truly take the pulse of your customer needs and find out just how your company is doing," she explains.

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