Simple marketing techniques get a practice's message out

09/12/2012 | American Medical News (free content)

Consumers are bombarded with ads, but doctors can differentiate their practices with some simple techniques, experts say. Strategies include posting an "Open to new patients" sign, offering appropriate trinkets such as refrigerator magnets with the practice's contact information and holding open houses. Doctors can also speak at public events and follow up with patients who have not made appointments recently.

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American Medical News (free content)

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