Online video ads are generating remarkably high click-thru rates, with some formats proving more than 28 times more effective than standard banner ads, according to a MediaMind study. In-stream VAST-format video ads had a click-thru rate of 2.84%, versus 0.22% for rich-media ads and 0.10% for a standard banner, researchers found.
Study: Video ads have killer click-thru rates
SmartBrief Job Listings for Media
|Sales Marketing, Project Manager||
Pandora Media, Inc.
|Senior SEO Strategist||
|New York, NY|
|Business Development Associate||
inMarket Media LLC
|Product Marketing Manager||
|San Francisco, CA|