A B2C selling lesson for B2B e-commerce

09/12/2013 | Forbes

Business-to-business websites should mirror consumer-facing services that guide people every step of the way to a final sale, SAP's Derek Klobucher writes. Some 94% of B2B buyers want supplier sites to look more their B2C counterparts, and 88% prefer to shop online, according to a 2012 study. Capitalizing on this means listening to customers and observing both the B2B and B2C spaces, he writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA